About | Frankie De Leonardis

About

I'm Frankie De Leonardis: a creative storytelling consultant and director with 30 years of experience.

I come from the traditional craft —illustration, set design, art direction— and took it into 3D, animation, compositing and post-production for television, advertising and film. I'm a traditional artist, CG artist, post-production specialist and animator, and today I also specialise in hybrid developments with AI and in Full AI productions. My focus: fiction content, from script to delivery, with or without AI.

As a creative storytelling consultant, I help brands, production companies and teams tell their stories better, with both traditional storytelling and AI-enhanced storytelling: from the script and narrative structure to colour and sound. When I bring in AI, I do it with a method: repeatable workflows, ethical standards (likeness, disclosure and provenance of materials) and quality control. I currently work as Creative Video Consultant for The Macallan and I'm developing my own AI tools to manage audiovisual productions.

I've directed campaigns, title sequences and visual effects for Seat, Adidas, Danone, Coca-Cola, Cuatro, Fox and Mediaset, and worked on feature films such as “Ender's Game” and “A Monster Calls”. My promo for the final season of “Lost” on Cuatro won Gold at the New York Festival, as well as BDA Promax and LAUS awards, and aired around the world.

My short film “Flotando” has won more than twenty international awards and has over sixty festival selections, including the Grand Jury Award at Sundance TV Shorts in Sundance London.

Frankie De Leonardis being interviewed at Sundance Film Festival London 2019, in front of the festival backdrop
Sundance London, 2019.
Frankie De Leonardis on stage at the 2018 Sitges Film Festival, at the preview of Flotando
Sitges Film Festival, 2018.

I also write —scripts for film, series and advertising—, led project development for fiction at El Terrat (Mediapro) and taught on the Master's in Motion Graphics and Animation at LCI Barcelona. I live in Barcelona and work in Spanish, English and Catalan, with teams around the world.

If you're looking for someone who combines a director's judgement, post-production craft and storytelling —traditional or AI-enhanced—, tell me what you're working on.

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