Danone Two Good

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Danone Two Good

A whole supermarket rebuilt in 3D

A campaign through which Danone donates food, produced by Garage Films for Danone USA. We rebuilt an entire supermarket in 3D.

The 3D blocking: aisles, checkouts and framings before giving the space its colour.

Supermarket layoutSupermarket layoutSupermarket layout

Made-up packaging designed from scratch —rice, tins, bread, milk cartons— so nothing looks like a real brand.

Brands and packagingBrands and packagingBrands and packaging

Apples, cabbage and blueberries modelled and shaded to hold up in a close-up.

Fruit and vegetablesFruit and vegetablesFruit and vegetables

The shelves fill with product aisle by aisle until the space feels lived in.

Stocking the storeStocking the storeStocking the store

Lighting and noise tests until the image is clean; the red marks flag fixes.

Render testsRender testsRender tests

Motion tests: the fruit falls onto the empty shelves and the blueberries slot into their display.

The 3D previs with the shot footage as reference in the inset, followed by the real product shots on green screen.

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