Popitas

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Popitas

The popcorn party

A 20” spot for Popitas: inside a microwave, corn seeds dance a flashmob routine and burst into popcorn, up to a final explosion that reveals the packs. Character and set design in 3D.

A popcorn made of friendly spherical shapes, small legs and long four-fingered arms to stretch in the choreography. From the first model to the finish.

The characterThe characterThe characterThe character

Seed, half-burst and burst: three states that enrich the story, from dancing seeds to the explosion.

States of the popcorn

The inside of the microwave as a dance floor: the turntable, the rack and the grill reinterpreted with coloured lights and bokeh.

The set
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